RexiPets
A responsive Shopify store for a pet-products brand. The focus was a clean, easy browsing experience — tidy product pages, straightforward navigation, and a checkout flow built to reduce friction for pet owners shopping on any device.
The brief
RexiPets sells pet products, and the store needed to make browsing a large range feel simple rather than overwhelming. Shoppers should be able to find what they need, understand it quickly, and check out without friction.
The build prioritised a responsive layout, clean product pages, and a checkout experience that stays out of the way — on phone as much as on desktop.
I built the storefront with Liquid, keeping the structure consistent and easy to maintain.
- Type
- Shopify e-commerce store
- Platform
- Shopify · Liquid
- Role
- Design & Development
- Live site
- rexipets.com ↗
What I built
The work centred on making the store clear and easy to move through, with a product presentation that respects the shopper's time.
- A responsive layout that adapts cleanly from mobile to desktop.
- Clean product pages with clear imagery and well-organised detail.
- Simple browsing with straightforward navigation across the product range.
- A low-friction checkout that keeps the route from cart to payment short.
- A theme built with Liquid, so the store is consistent and maintainable.
Clarity over clutter
Rather than crowding the page, the store gives each product room to be understood. Consistent cards, spacing, and hierarchy across the site make it easy to scan a category and compare options without second-guessing.
Checking out without friction
Every extra step between wanting a product and buying it is a chance to lose the customer. The checkout and cart experience was kept direct, so the purchase path stays obvious on any screen size.
Want a cleaner Shopify store?
I build responsive Shopify storefronts with Liquid — focused on clear product presentation and a smooth path to checkout.