Practical write-ups from real client work — Shopify theme performance, Next.js SEO, and how AI agents are changing the way websites get found.
Speed is a conversion lever most stores ignore. How to profile your theme, trim Liquid weight, and get Core Web Vitals into the green without a rebuild.
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Ranking today means more than title tags. A checklist for metadata, rendering strategy, and making your site understandable to generative engines.
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A growing share of product research happens inside AI agents, not search engines. What this means for your content, structure, and schema.
Read articleI build and retrofit sites for performance, search, and AI visibility. Tell me what you're working with.