SoFyre
A live Shopify store selling plant-based pest control — rodent and spider pouches, a critter-control spray, and citronella mosquito patches. The store was shaped around clear product explanations, sensible upsells, and subscription refills for products customers buy again and again.
The brief
SoFyre sells plant-based pest control: rodent repellent pouches, spider pouches, a critter-control spray, and citronella mosquito patches. The store needed product pages that explain how each product works and why it is a safe, plant-based alternative.
Just as important was repeat purchasing. Many of these products are consumables, so the store had to make reordering effortless through a clear upsell structure and subscription refills.
The result is a fast, responsive Shopify storefront with a focused product story, built and refined with Liquid.
- Type
- Shopify e-commerce storefront
- Platform
- Shopify · Liquid
- Role
- Design & Development
- Live site
- sofyre.com ↗
What I built
I worked on the storefront itself — its pages, its product presentation, and the paths that lead from browsing to buying and buying again.
- Conversion-focused product pages that lead with what the product does and how it is used.
- An upsell structure that surfaces relevant companion products without getting in the way.
- Subscription refills for consumable products, so repeat customers can reorder in a couple of clicks.
- Responsive theme customization built with Liquid, tuned for consistent behaviour across screen sizes.
Product pages that explain the product
Each product page is written and laid out around the questions a first-time buyer actually has: what it is, how it works, and how it fits into a plant-based approach to pest control. Product imagery, copy hierarchy, and calls to action are arranged so the value is clear before the buy button.
Upsells and refills
Because the range spans several complementary products, the store uses a light-touch upsell structure to introduce related items at the right moment. For products customers replace regularly, subscription refills turn a one-off purchase into an easy recurring order.
Want a storefront like this?
If you are launching or improving a Shopify store, I can help you plan the product experience and build it end to end.